Why are stories so important for the human species? This is the question Jonathan Gottschall answers in his crisply written book The Storytelling Animal. He points out that since the cave men the story teller knew how to surround himself by people which put him in a position of power. So whether for play or to inspire the opposite sex, as a mental playground or as a source for vicarious experience, a good story teller has a huge advantage. Something to consider if you have a message to convey….